DOCUMENT #4
The Blueprint System™ - Deal Sourcing Series

Multi-Channel Outreach System

The exact sequences that generate 10+ qualified seller conversations per week

Real Results from This System:

The 7-Touch Omnichannel Sequence

Day Channel Action Purpose
0 Email Initial "Soft Touch" Introduction
2 LinkedIn Connection Request Expand presence
4 Phone First Call Attempt Direct contact
7 Email Value-Add Follow-up Build trust
10 Text Brief Check-in Pattern interrupt
14 Direct Mail Physical Letter Stand out
21 Email Final "Now or Never" Create urgency

Channel 1: Email Sequences That Convert

Email #1: The "Local Buyer" Approach (Day 0)

Subject: Quick question about [Business Name] Hi [Owner Name], I'm a local business owner looking to expand in [City]. I noticed [Business Name] has built a great reputation over [X years] - exactly the type of established business I'm looking to acquire. Are you open to a confidential conversation about your long-term plans? I can work with your timeline and structure a deal that works for both of us. Best, [Your Name] [Phone Number] P.S. - I'm not a broker. I'm the actual buyer with funds ready.

Why this works: Local, personal, specific, and addresses broker concern

Email #2: The "Add Value First" Follow-up (Day 7)

Subject: Re: Quick question about [Business Name] Hi [Owner Name], I haven't heard back, which I understand - you're running a business. I recently helped another [industry] owner sell for 35% above their broker's estimate by structuring the deal creatively. Happy to share how we did it, even if you're not interested in selling. Are you free for a quick coffee this week? [Your Name] [Phone]

Channel 2: LinkedIn Outreach Strategy

Step 1: Profile Optimization

Step 2: Connection Request (Day 2)

"Hi [Name] - I'm actively acquiring [industry] businesses in [State]. Would love to connect and share some opportunities that might interest you."

Step 3: After Connection Message

"Thanks for connecting! I specialize in helping [industry] owners transition to retirement while keeping their legacy intact. Even if you're not ready to sell, I'd love to be a resource. I recently helped an owner reduce their hours by 75% while maintaining income. Worth a quick call?"

Channel 3: Phone Scripts That Work

The 30-Second Opener

"Hi [Owner Name], I know you're busy so I'll be brief. I'm [Your Name], and I buy established [industry] businesses. I'm NOT a broker - I'm the actual buyer with funding ready. I'm calling because [Business Name] has exactly what I look for - [specific compliment about their business]. Do you have 5 minutes to discuss your long-term plans?"

Handling "Not Interested"

"I completely understand. Most owners aren't actively looking to sell. Can I ask - what would have to happen for you to consider it? [Listen] Got it. Well, if that situation ever changes, I'd love to be your first call. Can I check back in 6 months?"

Channel 4: Text Message Templates

Text #1: Pattern Interrupt (Day 10)

"Hi [Name] - This is [Your Name]. I sent you an email about [Business Name]. I have a quick question that could mean $XXX,XXX extra in your pocket. Worth a 5-minute call? - [Your Name]"
⚠️ LEGAL NOTE: Always include opt-out language: "Reply STOP to opt out"

Channel 5: Direct Mail That Stands Out

The "FedEx Letter" (Day 14)

Why FedEx? 100% open rate. Signals importance.

What to include:

Dear [Owner Name], I've tried reaching you because I have a serious interest in acquiring [Business Name]. Unlike brokers who take 10% commissions, I'm the actual buyer. I can: • Close in 30-45 days • Work with your transition timeline • Keep your employees and legacy intact • Pay fair market value with creative terms I've included proof of funds to show I'm serious. I'll call Thursday at 2 PM. If that doesn't work, please text me a better time. Sincerely, [Your Name] [All contact info]

Channel 6: Social Media Intelligence

Facebook Business Pages

Instagram DMs for Younger Owners

"Hey [Name] - Love what you've built with [Business]. I buy businesses like yours and help owners transition to their next chapter. Open to a quick chat about your long-term plans?"

The Magic Follow-Up Formula

Follow-Up Statistics:

Tracking Your Pipeline

Metric Target How to Track
Outreach Volume 100/week CRM or spreadsheet
Response Rate 8-12% Responses / Outreach
Meeting Book Rate 20% of responses Meetings / Responses
LOI Rate 20% of meetings LOIs / Meetings
Close Rate 50% of LOIs Closes / LOIs

Advanced Tactics

The "Trojan Horse" Method

Approach as customer first, then reveal buyer interest:

  1. Call to inquire about services
  2. Compliment the business
  3. Ask about the owner's story
  4. Transition: "Have you ever thought about selling?"

The "Referral Chain" Method

Each contact leads to 2-3 more:

"Even if you're not interested, who else in [industry] might be thinking about retirement?"

Your 30-Day Implementation Plan

Week 1: Setup

Week 2-4: Execute

© The Blueprint System™ - Multi-Channel Outreach System
Part of the Complete Blueprint System (Document #4 of 32)