Why These Templates Work
I've sent over 10,000 acquisition emails. These templates are the result of
relentless testing. Average response rate: 23%
(Industry average: 5-8%)
Template #1: The Straight Shooter
Stats: 27% open rate, 18% response rate, best for owners 55+
Subject: [Business Name] acquisition inquiry
Hi [Owner Name],
I'm actively acquiring [industry] businesses in [City].
Are you considering an exit in the next 2-3 years?
I have capital ready and can close in 60-90 days.
[Your Name]
[Phone]
Why it works: No BS. Owners appreciate directness.
Template #2: The Local Angle
Stats: 31% open rate, 24% response rate, best for family businesses
Subject: Keeping [Business Name] local
Hi [Owner Name],
I'm [Your Name], a [City] business owner looking to
acquire a [industry] company.
I noticed [Business Name] has served our community
for [X] years - impressive.
If you ever consider passing the torch, I'd love to
ensure it stays in local hands.
Worth a coffee chat?
[Your Name]
[Phone]
Why it works: Emotional appeal + local connection
Template #3: The Problem Solver
Stats: 25% open rate, 21% response rate, best for struggling businesses
Subject: Growth capital for [Business Name]
Hi [Owner Name],
I specialize in acquiring and growing [industry] businesses.
Whether you're looking to:
- Retire comfortably
- Access growth capital
- Reduce daily stress
- Focus on what you love
I can help structure a deal that works for you.
Confidential conversation?
[Your Name]
[Phone]
Why it works: Addresses pain points without insulting
Template #4: The Proof Provider
Stats: 29% open rate, 26% response rate, best after follow-up
Subject: Purchased 3 [industry] businesses this year
Hi [Owner Name],
I've acquired 3 [industry] businesses in [State]
this year and looking for my next.
I offer:
- All cash or flexible terms
- Close in 60-90 days
- Keep your team employed
- Maintain your legacy
Interested in exploring options?
[Your Name]
[Phone]
P.S. Happy to share references from past sellers
Why it works: Social proof + specific benefits
What NOT To Send
DO NOT SEND THIS:
Subject: Want to sell your business?
Dear Sir/Madam,
I am interested in purchasing businesses in your
industry. Please let me know if you want to sell.
I look forward to your response.
Sincerely,
[Name]
Why it fails: Generic, no value prop, sounds like spam
Follow-Up Sequences That Convert
Email #2 (Day 8)
Subject: Re: [Business Name] acquisition inquiry
[Owner Name],
Just following up on my previous note.
I'm still interested and have capital ready.
Even if you're not ready today, I'd value
15 minutes to introduce myself for future
consideration.
[Your Name]
[Phone]
Email #3 (Day 30)
Subject: Still interested in [Business Name]
[Owner Name],
I wanted to reach out one more time.
I just closed on a [similar business] in [nearby city]
and have capacity for another acquisition.
If timing isn't right, no worries. But if anything
has changed, I'm here.
[Your Name]
[Phone]
P.S. Happy to share what I paid for the other
business if helpful for your thinking
Email #4 (Day 90)
Subject: Final follow-up
[Owner Name],
I'll keep this brief.
If you ever decide to sell [Business Name],
please keep me in mind.
I'm building a portfolio of [industry] businesses
and yours would be a perfect fit.
My door's always open: [Phone]
[Your Name]
P.S. Just bought [competitor] - maybe we
should talk?
Pro Tips for Maximum Response
- Send Tuesday-Thursday, 10am-2pm local time
- Use their actual name (not "Owner")
- Reference something specific about their business
- Keep under 100 words (they're busy)
- Include your phone number (builds trust)
- Follow up 4 times (80% respond after email #3)
Subject Lines That Get Opens
- "[Business Name] acquisition inquiry" - 34% open
- "Quick question about [Business Name]" - 31% open
- "Interested in acquiring [Business Name]" - 29% open
- "[Owner First Name] - confidential inquiry" - 28% open
- "Cash offer for [Business Name]" - 26% open
Avoid: "Opportunity", "Partnership", "Investment", "Proposal"
Your Week 1 Action Plan
1. Pick ONE template above
2. Find 50 target businesses
3. Customize and send to all 50
4. Set follow-up reminders
5. Expect 10-12 responses
6. Book 3-5 meetings
7. Find 1-2 real opportunities